The day the roofing king disappearedThe air smells like wet concrete after a summer rain. I am looking through the lens of my camera at a digital storefront that was…
I remember the smell of wet concrete on that Tuesday morning. I was standing in a gravel lot with a master plumber who had just lost his entire livelihood because…
Moving your physical office location creates a massive disruption in your proximity beacon signals, leading to a sudden drop in map rankings. Google views your new address as an unverified…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
The day the dashboard went darkGoogle locks business profile features when its trust algorithms detect a mismatch between your digital footprint and the physical reality of your storefront location. This…
The street outside the plumbing shop smelled like wet concrete and diesel exhaust while I stood there with my camera. I was not there for a photo shoot; I was…
The documentation you need for successful GMB reinstatementI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
The air in this office smells like peppermint and the slightly acidic scent of old tax filings. I have spent twenty years watching the digital ghosts of small town merchants…
I look at a Google Business Profile the same way I look at a fleet of delivery trucks. If a truck is idling in the wrong zip code, it is…
The forensic glitch in your local data profileThe smell of wet concrete always reminds me of a failed audit. It was raining in Seattle when I sat in my car…